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Designer brand sales channels in embarrassment to booking change "clothing clearance"

Published on:2015/1/27 9:22:50

Keyword:Clothing, apparel, investigation, on pins, prices, coat, research, fashion week
Introduction:The original plan in January 2 start booking DANG· clothing;DHUB platform, at present is still a year on October 27, when published, there is no...

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The original plan in January 2 start booking DANG· clothing;DHUB platform, at present is still a year on October 27, when published, there is no independent designer brand clothing officially begin to booking after the deal.Designer clothing brand sales, it seems, is not who is chosen.
No work has been successfully scheduled
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At the end of October 2014, during the period of China's international fashion week high-profile DANG·Start DHUB dangdang independent stylist opens to booking a zone.DANG·DHUB is dangdang with China fashion designers association launched strategic platform, designed to support independent designer brands, connect the upstream and downstream industry effectively.13 outstanding designer's 2015 chun xia series synchronous online, complete the sole pre-sales, at that time was the first time in the fashion industry.
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The reporter understands, 13 independent designer works with & other;1 yuan & throughout;In dangdang online booking.On October 27, 2014 - November 30, within the scheduled time, once the reservation number more than 5000 pieces of goods, can be customized, and is scheduled for this year on January 2, dangdang sales from the start.
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At present, the distance is expected to start time has in the past nearly half a month, DANG·DHUB interface display content to open to booking two months ago, when there is no difference.In accordance with the instructions, booking volume of more than 5000 pieces of goods will be customized.Industry speculation, perhaps is not a designer's work has obtained the corresponding booking number.Reporter called dangdang related departments concurrent mail understand the specific reasons, but by the end of time, didn't respond.
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369 t love color optical density meter
And DANG·Another sponsor DHUB platform qing-hui zhang, vice President of China fashion designers association, said is the cause of not starting & other;There are some technical issues need to coordinate & throughout;, when a reporter asked about the technical question refers to the network platform or designers point of view, he only said: & other;Some details in the study.Throughout the &;
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designer brands no follow-up feedback
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Early positive spin designer brands to booking action is one of the beneficiaries of independent designers.Reporters call the first into the platform independent designer HuiWenLong, he said: & other;After the initial communication cooperation, and have not received any other feedback.Throughout the &;
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The reporter discovers login dangdang, home page top position with & otherClothing clearance & throughout;Key words, shopping interface position is covered by clothing class product information.Books are under clothing class flash sales zone, 3 c products are placed in the last column shopping interface.Clothing category, the flash is in 1-4.9 fold to sell goods, the clothes are sold for Edgar, Korean clothing, tang lion, DAZZLE domestic brand names and some domestic low-priced brands.In 4.9 discount House flash sales discounts, Basic clothing brand, for example, besides a skin velvet coat price 1949 yuan, the key price range in 300-500 yuan between.In the sale of apparel products, both in style positioning and commodity prices with DANG·There are significant difference between DHUB independent designer brands of goods.
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Independent designers price is in commonly 1000-1000 yuan between.For independent designer clothing products unit price, Beijing commercial daily reporter, according to a survey of international trade mall independent designer brands electric business platform D2C stores out of 20 respondents aged between 25 and 35 years old, 70% of the average people think independent designer clothing brand price is suitable in 2000-3000 yuan between., 60% of respondents said willing to buy independent designer brands on the Internet.
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Dangdang or just to promote
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With the reporter's survey, for & other;Think independent designer brands online sales throughout the note issue &;Answer, 80% of respondents think design should have personality, 20% of respondents think the promotion to have in place.As for & other;Faster delivery & throughout;A scant attention.Beijing commercial daily reporter called also for pre-order D2C official customer service, the customer service staff, independent designer clothing to booking even small orders, consumers are willing to wait, delivery speed is not the factor influencing independent designer brands consumers to purchase desire.
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Visible, in terms of price and design, the delivery time, independent designer brands to booking isn't accepted by the consumer business model.& other;DANG·DHUB specific operation depending on platform, do not rule out the more take a fancy to spread value instead of commercial value.Throughout the &;HuiWenLong said.
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Learned, dangdang apparel category of sales from 560 million yuan in 2012, growth in 2013 to 2.7 billion yuan, in the second quarter of 2014, the clothing, such as the category of the third party platform trading volume of 1.43 billion yuan, up 82% year on year, growth is far beyond the traditional book business, now has become a book outside of the second largest category.The news that dangdang has in September last year did a fashion show in the Beijing institute of fashion technology, for clothing constantly.From the main electrical contractor to look at the performance in the second quarter of last year, the highest gross margins in the electricity business enterprise is the cosmetics, followed by clothing, and then book with 3 c products.Analysts pointed out that before, now facing ali and dangdang, jingdong rise pressure garments are seeking new business growth point of the breakthrough.

Keyword:Clothing, apparel, investigation, on pins, prices, coat, research, fashion week

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