You are here:Home>News>Garment Machinery

Garment Machinery

Whom garment industry change When O2O march into the apparel industry

Published on:2015/1/27 9:22:47

Keyword:Clothing, marketing, statistics, pin, women's clothing
Introduction:E-commerce has potential may block, we divided with its worries about e-commerce offline, how about the development of the thought of the two linkage....

E-commerce has potential may block, we divided with its worries about e-commerce offline, how about the development of the thought of the two linkage.And the linkage of the mentioned online, people naturally think of a word & ndash;& ndash;O2O.
& have spent
Ferocious O2O is another huge waves, the tide of e-commerce in the alipay, micro letter, logistics and other industries under the earnest attention of giant, has quickly become one of the annual hot words.Before this, O2O just a people sound familiar, but something new, and at present, it has been integrated into the life, became a consumption experience more and can not or lack of the main elements.
& have spent
electricity incoming & middot;Whom garment industry
change
& have spent
According to incomplete statistics, only in the first half of 2013, li ning, China's movements, 361 & deg;Step, anta, peak, 6 big brands the cumulative number of closures of 2249.Garment industry of the shutters tide from sports brand, leisure brand spread to men and even women's clothing brand.Its have the brands such as Esprit Esprit (global store) published results show that by 2013 the end of December, only put up the shutters in China last year 38.
& have spent
Another point of view, according to iresearch, clothing network shopping total 519.5 billion yuan in 2013.Clothing sales channels, shopping center, monopoly chain, department stores, supermarkets, exhibition, wholesale market have been a certain impact of network marketing, Beijing zoo, wuhan financing, Shanghai qipu road such as the national important business circle is changed.The treasure land, often make some myths behind business circle in the transformation and upgrading, challenges and opportunities coexist.
& have spent
Full-time Chinese clothing association, vice President of kristian thinks, & other;Online & throughout;Behind the strong contrast, highlight is the current consumer behavior change: online consumption has become a habit, and offline consumption has shifted from the original pure consumption as an interactive experience, including sharing factors such as entertainment, showed that consumer perception of online and offline retail habits change.
& have spent
In professional market with the adaptation of the e-commerce experience, some market for the tireless exploration and innovation, and targeting online to offline linkage mode, select the O2O model, combined with the entity with online trading market.Sijiqing network technology company CEO Mr. Murong said: & other;Online after the fusion, the two are mutual support, mutual complement, not a black and white, the relationship between online or from the entity production enterprises.Entity enterprise how to adapt to the online business development tendency of the integration, start building online stereo sales channels, is the core.For the clothing specialized market, O2O how the ground is a systems engineering.Throughout the &;
& have spent
& other;Mobile & throughout;Consumption has become the mainstream of
& have spent
A taxi from the APP store to micro payment letter, from the special software to fresh electricity aggressively counter attack, in 2014, O2O is out of the simple concept of group buying into the public view, philosophy type revolution in all walks of life.And 2014 & other;Double 12 & throughout;Pay treasure to a red envelope, then again at the end of the year to O2O mode of a major painted.
& have spent
O2O will change the clothing retail industry for the development of landscape, and the key of the O2O is big data technology, large data from social networking sites, represents the real idea of one netizen, reflect their exact needs.So, for O2O era clothing, & otherConsumers throughout the &;Is no longer a general fuzzy group, but each is supported by mass and fragmentation data up & other;Whole person & throughout;.
& have spent
Electronic commerce had been process from rise to the top ten years, the electricity business ten years, consumer spending patterns and even life style has been process of a major change.At present, a few years ago, people cannot leave computer, people cannot leave a mobile phone.This is mobile client's victory, a victory for wireless Internet, and O2O era of catalyst.With the popularity of the official opening of 4 g with wifi access, consumers increasingly rely on mobile devices like mobile phones, tablet, as these devices affects the consumers' life rhythm, people's & other;Shopping & throughout;Model also gradually from & other;Dedicated to shopping & throughout;Into & other;In the shopping at any time throughout the &;With the popularity of 4 g, mobile equipment, makes people more and more used to use the fragment time on the Internet & other;Shopping & throughout;.
& have spent
Back in 2014 in all walks of life use O2O model have created amazing results, people can not help but sigh the O2O like night of spring breeze comes suddenly, a powerful charm.In contrast, garment industry, in the clothing industry in our country that are about to hit the market recovery, in e-commerce is popular.Electricity crazy carve up the market, offline store shrunk dramatically, and even to online sales & otherThe fitting room & throughout;.Entity poor sales at the same time, the double section 11, 12, mobile phone taobao, micro letter contrast, the new mode of shopping in the ear of rapid expansion, the consumer's shopping enthusiasm soaring all the way, the clothing is always online products ranks in the top three important category.
& have spent
As a result, the industry to achieve resonance, the market downturn is only an illusion, for clothing consumption enthusiasm is far from satisfaction, continue to produce new consumer needs and expectations, consumption upgrade with social transformation as well as to the clothing industry has brought a lot of blind spot of consumption and business opportunities.
& have spent
Professional market in the perspective of e-commerce has always been in to try to explore a variety of, their construction electricity industrial park, to assist in the training course, packaging, taobao electricity sales and service, set up vertical electric business platform The results obtained are not interested.Anyway, the real business form is made, you can not focus on, you can not think, but the habit of customers has been change, mobile Internet has changed their habits.Large number of professional clothing market in China on the road of e-commerce struggles, they know that e-commerce is not do not, and cannot bear to give up training entity giants for many years.So, in 2014, a lot of professional market chose O2O mode, combine online, in order to better for online interactive, mutually beneficial win-win situation, they tried many times water, explore a new road.

Keyword:Clothing, marketing, statistics, pin, women's clothing

Previous:Garment industry in the short term performance improvement is not big Profit point has to wait Next:O2O T2O derived by coke marketing