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How are normalized to stimulate consumer sales promotion cross-border cooperation benefits 1 + 1 & gt;2

Published on:2015/1/27 9:22:44

Keyword:And market status of clothing, shoes, clothing, women's clothing, bags
Introduction:At the end of every lunar calendar, many clothing brand, sports brand will be in front of the factory or traffic was concentrated on the booth turned ...

At the end of every lunar calendar, many clothing brand, sports brand will be in front of the factory or traffic was concentrated on the booth turned & otherYear-end sale & throughout;, represented the eli lang brand by the end of the sale, has long been familiar with quanzhou people eyes and lively scenery line.
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Is also a sale, however, this year is now in front of consumers is more rich and varied content: solo enterprise is also same category means of sales promotion is not in the minority, more category combination of new, updated version cross-border sale gathered in, the category with the brand join to become the most powerful in many sale this year's feast.
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Food toy shoes from
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On December 28, 2014, a 10-day & other;Our shoes are the second brand clothing international procurement section & throughout;Ended.On the international procurement section, in addition to the anta, xtep, 361 & deg;, peak, Jordan, noble bird, del benefits, playing the dragon, the Wolf for joy, st fry and so on more than 60 domestic first-line brand dedecates road, there are the shoes all electronic commerce center, more than 400 diversified network fashion shoes merchants to join.The offline brand with online brand concentration of sale does not see more in normal.
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Was officially opened on the same day by jinjiang infant child wen gen garden industry co., LTD., jinjiang, jinjiang city food industry association association of textile and garment, jinjiang footwear industry association and jinjiang einhell China toy association jointly organized & other;Jinjiang brand product sale & throughout the Spring Festival of 2015;.
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According to one of the activities, host, jinjiang wen gen garden qing-hai xu, chairman of the infant child industry that is not the same as jinjiang other forms of sale, the sale in any form or scale is in quanzhou region second to none.The news that the sale set the shoes clothing, bags, umbrella and other outdoor products, infant child products, candy, jelly, etc. Products needed for the feast.Exhibition planning area of about 12800 square meters, set up women's children's, men's men's shoes, outdoor sports, toys, food sales promotion and the infant child experience pavilion, a total of six special purchases sale exhibition, attracted more than 100 brand companies.
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& other;Sale was originally headed by eli lang, shoes suit the high inventory industry appears more later on sale.This year, also added to the sale of toys, food association & lsquo;Home & rsquo;, led related enterprises to participate in shoes&apparels town of sale, this form is very rare in normal.Throughout the &;A not to be named insiders said to reporters.
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In fact, the industry insiders mouth more rare category is not only a case of a sale this year in quanzhou area.Launched on December 31, for a period of 36 days & other;The third session of shishi clothing famous brand & lsquo;Big rob section & rsquo;Throughout the &;In shishi costume city heat.In & other;Big rob section & throughout;The scene, the reporter found the event not only attracts attenborough, noble bird, st gonow, Wolf way, bosideng native shoes clothing brand with, more prosperous, the kiss food, old head of the person food such as rice noodles, festival gift.
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Shishi city yong jia food trade co., LTD., general manager of manganese ZhuangJin tells a reporter, and good food is the first time to participate in the annual brand sale, shoes clothing brand & other;Compete throughout the &;Is also the first to return.
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Quanzhou textile and garment chamber of commerce secretary ShiZheng plant, actually two brand sale is not fresh.From the initial remember by consumers who at the end of the sale, to each big business super, shoes clothes on sale in stores to hold & hellip;& hellip;Already commonplace.But the agglomeration shoes clothes, food, toys category of cross-border sale this year & other admiration;Popular throughout the &;To get up.
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& other;Compared to a single category sale, this new upgrade across the category brand sale is more like a carnival carnival, finish eat wear with one-stop services, more by consumers love.Throughout the &;Qing-hai xu told reporters.
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& other;The first two sessions & lsquo;Big rob section & rsquo;I have to attend, I heard the arguments with the brand more and more, the category of more complete, a trip to the venue is basic can meet & lsquo;Monumental, exploits & rsquo;The family needs, convenient and affordable.Throughout the &;A clothing factories in quanzhou region shopping for three hours, Mr Chan carrying bags away.
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cross-border cooperation benefits 1 + 1 > 2
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The reporter understands from the shishi textile and garment chamber of commerce, nearly two years of chamber of commerce organizations a few sale, on average, can bring tens of millions of dollars of money collecting.Considerable money collecting, let into the high inventory of each big brand put down the proud posture, active to join all kinds of sale, stepped up & other;Thin body & throughout;.
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There is no doubt that stocks over the past two years has always been plagued quanzhou shoes clothing brand, at the end of many sale can let these brand funds up quickly in a short time.Catch the last wave time node, annual inventory digestion was almost every enterprise, into the agenda of the marketing system.
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, in addition, many enterprises increasingly white-hot market environment, an enterprise, a brand, a product solo time had ended, only for joint cross-border, the more and more capital to burst into battle.In the product efficacy to extend the scope of application background, the industry boundaries are gradually being broken, already is mutual fusion between industry within a certain range.
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Similarly, ShiZheng plant believe, a single brand enterprise in view of the audience is limited, consumer demand for the same category generally will not repeat purchase, the different brands and different categories of demand, can satisfy the consumers of different products purchasing desire.Enterprise also from individual soldiers into collective unity, more can highlight the richness of category.
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& other;In the product homogeneity, the market competition disorder marketing experience, companies turned their attention by the enterprise itself to focus on consumers, and start subdividing consumption group.Combined with the new emerging consumer groups, their consumption demand has spread to more areas, demand for any product also extend from the basic function to value grade.Throughout the &;Jinjiang wang zhen melon food co., LTD., general manager of WengBaiHong analysis to the reporter, in the context of market competition, changes in consumer demand, the cross-border cooperation is based on the interests of both sides with reality and must adopt a marketing strategy, can let the brand to move into more and more consumers view, and can play & other;1 + 1 > 2 & throughout;The benefit, improve the mass brand image, both of us can gain more benefits.
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Emperor brand men's chief financial officer, Mr Chan rongping, told reporters that there are a lot has been testing the waters of successful cases abroad, its every time & otherMarriage & throughout;Can always create sales legend, let make flush with partners.Cross-border cooperation bursts with another spark, indeed have a fatal allure for consumers.The present in our country, cross-border cooperation will have understandably been making a lot of brand marketing is the new choice.
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On the above analysis in the year-end sale proven.ZhuangJin manganese admitted that in the past always good food only attend industry exhibition, the join & other;Big rob section & throughout;Is to take a fancy to each category can drive people star brand effect each other.& other;The itself is the basis of consumption.What's more, companies can give the possibility of diversified products here, very convenient.Throughout the &;
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Jinjiang some local food enterprise in order to attend & other;Jinjiang brand product sale & throughout the Spring Festival of 2015;In the product up and down the kung fu, prepared for use in big bags, nature, festival special purchases of products;And in the marketing point of view, did not do too much.& other;However, the fact to the scene of the consumer will come to visit our booth, so how much will be able to sell a little every day.Throughout the &;
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Sale at the scene of many consumers are admitted to the reporter, many brands together, not only to be able to choose good and cheap products, one-stop shopping needs, also have a lot of goodies for shopping shopping atmosphere at the end of that year.
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How about sale normalized stimulate consumer is the core of
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At the end of each year, almost all kinds of sale field occupied the major shopping malls, major business circle.In November this year, not only sports brand offline low-cost large presses, who, at the end of nine animal husbandry king clothing brands such as sale curtain up in major shopping malls, industrial zone of quanzhou, sale of the same category means a lot, meet many category also in hot sale.
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However, because of the special too frequently, the enterprise even cabbage price incentives, also seems to be unable to arouse the desire to buy of consumer.When stocks become the norm in annual marketing, for the consumer market is again with no stimulation.
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To participate in this year's big sale some jinjiang toy enterprise manager, told reporters that with the increase of size of each brand, more or less exists the problem of excess production capacity, and because impacted by the economic situation with electricity, brand sale has become the norm.Especially this year, jinjiang sale all clumped together, even more sale category in the Po, but too often the sale of consumer does not pay.
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& other;Before the end of each year sale, traffic is big, so we can only take the time, take turns to have a meal, the end of the day is often too tired to don't want to speak.Throughout the &;A staff member of a sale, Mr Xu said this year's annual sale not only low discount, and sooner.& other;Although the Chinese New Year is in February, but early has been held in November.At the end of the current sale, also has not brand original internal special welfare nature, with a worker at the mall, the large public places, but people less and less dense, the effect is worse and worse.Throughout the &;
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In order to avoid sentiment is pale, this year more than the special vigorously introduce a number of supporting activities, the use of child supporting facilities, large auto show, the shows and other interactive activities to improve the scene atmosphere and popularity.But this & other;Drainage & throughout;The way seems to power co., LTD.& other;The sale is very busy during New Year's day, our booth sales is very handsome, but very general of stream of people over the next few days, also hard to sales growth.Throughout the &;The relevant person in charge of a children's wear brand lau says the feelings of many enterprises.
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The problem of the stream of people, well versed in the this year more than the sale.Temporary promoters and difficult to recruit, fluidity big, high cost of all sorts of trouble, also will come.
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Widely springs area of fuzhou retail supervisor Su Guoan, because retail staff shortage, the company was in a large sale will hire temporary promoters.& other;Do sale, we usually drawn from original terminal stores the individual worker, and in the additional employment and promote.In this way, the scene of the sale in the retail staff 7 into from promoting.Throughout the &;Su Guoan said, in the year to promote member costs rose to 150 yuan a day, but it is still difficult to recruit.In the year to promote member recruitment appear even the imbalance between regions.& other;From downtown areas, to promote in the member than good, almost no one to apply for a remote place.Throughout the &;
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ZhuangJin manganese as well as cost of sales is quite a headache for sale.& other;Cost of sales Lord if labor costs.Throughout the &;ZhuangJin manganese tells a reporter, food gross profit is low, but the salesman daily labor costs, costs energy is proportional to the hard with sales.
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expert eye
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cross-border cooperation is marketing trends
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Cross-border sale this new upgrade sale form, is a new attempt to enterprises, associations are on sale.The personage inside course of study, consumers will no doubt prefer the different industry linkage sale, but in the operation experience, can seek win-win in crossover is not easy.People's consumption is no longer satisfied with simple purchase behavior, and more keen to seek consumption space and mentality.Similar to multi-dimensional brand cross-border one-stop experience is brought by the development trend in the future.
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& other;Marketing crossover between by industry and industry of mutual fusion and mutual infiltration and mutual set off with each other between brand and brand, make the enterprise overall brand image and brand association more tension, which changed the traditional marketing mode, brand individual soldiers vulnerable to external competition brand influence and weaken the brand penetration, the disadvantages of influence.But brand crossover is not a simple copy, combination, grafting, but find the brand value of common language, common to each other with tolerance, crossover between brands can have all the possibility of concentric cooperation.Throughout the &;Actual combat Guo Hanyao marketing management experts said.
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In Guo Hanyao view, cross-border sale in the future will be a development trend, whether it is a marriage between brand or pure marketing ideas, only the brand watch brand, jump out of the industry, implement some & other;No marginal & throughout;Of operation, be bold grafting, beyond thinking, complete the win-win.
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association may lead to solve drainage, artificial question
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This year the sale of a variety of forms, rich in content.But the stream of people, not popular enough, the high cost of sales, host of problems for many enterprises, sale beset with problems.In this background, the industry association in a timely manner, integration of resources.
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In the host & other;The first brand of hercynian throughout the carnival &;Before, quanzhou textile and garment chamber of commerce and considering the traffic was the core problem.In order to satisfy the business enterprise demand for traffic, textile and garment chamber of commerce with the postal company in quanzhou city of fujian province quanzhou city branch reached cooperation, shall be the responsibility of the postal service in various outlets counter to customers face-to-face propaganda, and bring the intention client to sale the meeting.The relevant person in charge of postal Li Biqing revealed that as early as a week before the sale, postal issue special vouchers at the counter, and a uniform electric invitation and old customers to the meeting.
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& other;Work with postal drainage is a kind of innovation, this is the first time we do, do not perfect, but this kind of drainage way with the exhibitors, we will keep doing it next year.Throughout the &;Quanzhou textile and garment chamber of commerce, said Lin, director of the secretariat.
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For temporary sales difficult to recruit, the cost is high, stone lions stood in the aspects of the industry, textile and garment chamber of commerce set up a leading public service platform, for the enterprise, feed solution at the end of the common problems of enterprise.The relevant person in charge of shishi textile clothing chamber of commerce Huang Zhijun tells a reporter, the chamber of commerce set up a construction between colleges and universities with the enterprise practice platform, the chamber of commerce events give give students internship opportunities, then provide appropriate subsidies by the enterprise, is a very good solution to the conflict of academic problems with treatment.And chamber of commerce also use of the platform, at the time of sale for graduates with the needs of enterprises provide opportunities.
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pin inventory
to downstream countries
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China fashion designers association, director of the academic committee member, dyeing of tsinghua university academy of fine arts dean, professor XiaoWenLing believes that the inventory quanzhou shoes clothing industry is accumulated for many years ago, in the form of a sale only absorb few inventory.
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Suggestion, therefore, XiaoWenLing quanzhou apparel industry should be based on the development of international popular system top-down dissemination rule, basing on the domestic market, and the height thereof on the basis of relevant countries and regions, not only in their home markets digest the inventory.& other;As South Korea fashion apparel industry is trying to improve and consolidate their own fashion market under the premise of to the market development in our country, and have a good effect.And we can also to sell the inventory to economy is lower than the other countries of our country.Throughout the &;
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The views of XiaoWenLing supported by many enterprises.Chess rongping Chen believes that domestic enterprises should further expand domestic and foreign markets, a sound marketing network, guide enterprises to transfer the franchise model to the Midwest market and third tier cities, counties and center township, rural market;And led by industry association, to control the non-native clothing brands to local at the same time, the organization into Beijing, guangzhou, yiwu and other than mature market.
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& other;Actually hold the sale is just beginning, we hope this Angle related experience, to forge a similar to the sale abroad & lsquo;Warehouse & rsquo;Brand sale cluster.Throughout the &;Qing-hai xu said.

Keyword:And market status of clothing, shoes, clothing, women's clothing, bags

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