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Jiang Ruxiang: retail service intermediary function will be eliminated to eternal life

Published on:2015/1/27 9:22:42

Keyword:Clothing, market, price
Introduction:- on January 13, 14, 2015, China's retail innovation mix with electricity peak BBS held in Beijing.The wisdom of the BBS through retail leaders though...

& have spent& have spent- on January 13, 14, 2015, China's retail innovation mix with electricity peak BBS held in Beijing.The wisdom of the BBS through retail leaders thought, innovation case sharing, contrast, and thorough theoretical analysis of retail electricity, electricity authority policy interpretation, to explore retail development trends, reconstruction of the retail ecosystem, refactoring retail new future.
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The organizers believe that collective entity retail electricity shock again & otherAphasia & throughout;, not electricity is too strong, but the entity retail too weak, & other;Wake up & throughout;Retail entities forced in inner & other;The phoenix nirvana & throughout;Change over a new leaf.
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Retail experts and scholars at LiChen entity retail shortcomings in our country, calling upon the entity retail & other;Return to nature of retail & throughout;, and points out that the straight mining proprietary development trends of supply chain integration, enumerate the relationship through various channels innovation, think retail retail era is about to move into wisdom, they think & other;Store business & throughout;With & other;Electricity & throughout;Fusion (020), and embrace the big data, is a retail change direction.
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The following is a well-known scholar, enterprise management, Peking University Dr., electricity strategy experts Jiang Ruxiang speech abstract:
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Retail is facing the new era, he only need very little cost can compete with you.Below me in the face of electric shock, traditional enterprise how to play the Internet game.
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Not alarmist, three to five years in the future, retail will be lost.The first generation of shopping mall called XiangChang, but gradually platform space to vertical space revolution, in department stores, which used a space effectively, and save time.The emergence of the shopping center is the biggest meet the time cost.
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The above several stages characteristic is, the value of the space is more and more expensive, a cup of starbucks rental cost is the price of 60%.As close to consumers, the higher the value of rent, the rise of wanda, etc in the comprehensive is to use the shortest time cost consumers.
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Electricity don't treat as the technology changes, the emergence of the electricity first destroy the value of the space, become a time of contact, this means that the retail mediation as a kind of information function is gone, but the service function hasn't been destroyed.Electricity now also cannot popularize this is technical problem with time, but this is a big trend.
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Retail there is competition for if because of & other;Three mountain & throughout;The advantages, rent, advertising, channels.Of these & other;Rogue & throughout;Typical is belle, mengniu, and brain platinum.But today, retailing these advantages will cease to exist.
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Taobao day 369 t cats love lubricious li optical density meter is the basis of the emergence of exports, a surplus of supply chain.Why is the least appropriate electricity business clothing products must become the biggest category, such as clothing, household.At present some clothes really are sky-high, electricity is the fire of profiteering products in the first place.
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Why it is not the most economically developed area of China has become the most developed?Why three or four line city growth above a second-tier region instead?The emergence of electricity is collecting these unreasonable.
A product from the factory to retail, the higher the gross margin is among the better?For retailers, because, of course, such as rent, human is higher, but electricity consumption of the intermediate links.Therefore, the mediation will be eliminated, the service will be eternal life, all of the use of information asymmetry to make money should be the free.
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Wanda electrical ShangChengGong likelihood of success is zero, if the member to make electricity, the suning, gome would have succeeded.All promote ecological reasonable market can not succeed, but must anti-science against humanity is not successful.
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The Internet is a pre-sale system, not a physical system.Liu is doomed to failure of the system, we usually buy before that there will be a TV, at this time we need a more powerful TV, rather than faster delivery.
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Traditional channels to be end in the future, but the channel itself is not the end.Retail industry will be a winner take all, don't store location in sales platform in the future, the customer completes the group of points, more and more into a consumer base, make a lot of goods a pre-sale, build an ecological.