You are here:Home>News>Garment Machinery

Garment Machinery

Beautiful data?At home three men's "victory"

Published on:2015/1/27 9:22:41

Keyword:Clothing, market, price, present situation, the status, statistics, clothing
Introduction:The sea lang, L2, carving, rings of revenue in the near future, the clothing brand published last year medium-term earnings data.According to our coun...

the sea lang, L2, carving, rings of revenue
& have spent
Recently, the clothing brand published last year medium-term earnings data.According to our country mid who published results, although turnover fell, but the first half net profit rose 2.4% to 248 million yuan.Order in the meeting, in the autumn, lang master brand & other;LILANZ”Single-digit growth order total amount, deputy brand & other;L2 & throughout;Orders increased by 10% to 15%, the total amount of the increase of amount were higher than in spring and summer order;And carving clothing in the first half of the turnover reached 429.4 million yuan, 335.4 million yuan on the previous year increased by 28.0%;Net profit year-on-year growth of 47.1%, sharply increased from 76.909 million yuan a year earlier to 76.909 million yuan;The home of rings 5.683 billion yuan of business revenue in the first half of the year.
& have spent
revenue beautiful data from where did you get
& have spent
If a brand recognition in at the beginning of the start is given priority to with publicity, so climb to a certain height, will be to, return the product.Who is a typical case.From 2003 to 2003 years, who performance only 100 million yuan a year, advertisement cost more than 6000, in contrast, at present, its performance is nearly 30 times in the past, and the advertising is cut in half.Before this, who win by advertising, at present, it with good cost performance products win the market.Sources say, who owns a complete set of sophisticated design research and development mode, make the products step by step from the breakthrough in the design of research and development.
& have spent
parity mode: with uniqlo spell for
& have spent
Beautiful revenue by product alone is not enough, must have a good marketing model.Sea rings home boss grandiloquence, had left & other;With uniqlo spelling throughout the &;.It is understood that the sea rings home store additional 277 to 3164, during the first half of the brand revenue of 4.825 billion yuan, up 42.30% year on year, thanks to its unique parity mode, namely & other;Goods sell on credit system + downstream financial joining system & throughout;.Sea rings home goods accounted for by expanding the upstream buyout, thus ensuring supply low price, make the products more cost-effective, at the same time guarantee the company's profit sharing.In perspective of franchisees, sea rings home for the new franchisees with old joining trader from the deposit contract to yield less than 15% of the joining trader will continue to 35%, the proportion of high into reduce its capital pressure, this pattern makes channel pin rate exceeds 70%.
& have spent
Design products is more than designers,
& have spent
Mentioned product design, we often think of fashion designers, and mature, behind the brand is not just a designer so simple.At present, many brands will be designed into the marketing system, let the consumer with the design, let the brand with the market interaction.News that before the product planning and brand planning of fujian septwolves men are two different team, in the future, seven Wolf will management and supply chain management through the design, the design director of CA - 210 color analyzer Responsible for product design and supply chain management of communication, so it conforms to the development of internationalization and personalized.
& have spent
the shutters?
is not necessarily a bad thing
& have spent
In the past year, turn over the Internet, to continue the brand the shutters news, form strong & other;The shutters tide & throughout;, these seemingly negative news, the brand itself, not necessarily a bad thing.Established brands in order to improve their own channels, reasonable allocation of capital investment, further enhance the brand image, often pursuit, turn off the bad quality of stores, leaving the essence part, targeted to expand, this is the optimization of its structure.
& have spent
& other;Big shop + + and operated O2O & throughout;
& have spent
Has long been a marketing mode, ten years ago, the big store retail + agent is the best policy on the Smith barney, quickly occupy the market, so the big store to upgrade, and other brands,Experience in the spring & throughout;Many is the collective wisdom of the brand.In hunan zhuzhou Smith barney experience store, the full circulation, cloud shelves, cloud payments with the tools of the Internet give a new type of service has been carried out, and otherCo out of stock, the goods & found throughout;Double operation in promoting merchandise at the same time, also improved inventory backlog, Smith barney, the model in the past year was not small.
& have spent
Read on
& have spent
men's collective fall 2014 enterprises Should pay attention to model
& have spent
Step as men's clothing brand company's shares issued a termination of the restructuring announcement, after three days of continuous decline more than 20%.The stock is intuitive reflect the company's performance.Step this year's stake in the third quarter net profit of RMB 45.6356 million, fell 554.74% year-on-year, and expects this year's annual report will also be a loss of performance.
& have spent
collective fall?
& have spent
According to statistics, this years ago in the third quarter, nearly sixty percent of apparel proclaimed a decline in the performance of listed companies.Reporters combing in the third quarter of 2014 after the earnings of men's clothing brand enterprise found that almost all men's wear brand in decline.
& have spent
Septwolves, published in the first three quarters of the business income is 1.731 billion yuan, down 25.06% year-on-year.Belong to the parent company net profit of 228 million yuan, down 38.74% year-on-year.The company expects 2014 full-year results fell 20% ~ 20%.
& have spent
Nine grazing in the first three quarters of the business income is 1.495 billion yuan, the king fell 15.07% year-on-year, attributable to shareholders of listed companies net profit of 306 million yuan, down 27.99% year-on-year.
& have spent
Sinoer company in the first three quarters of revenue of 2.641 billion yuan, down 18.76% year-on-year, the net profit attributable to shareholders of listed companies loss of 146 million yuan, down 166.67% year-on-year.
& have spent
Bono, according to three quarterly reports in 2014 published the company in the first three quarters of 1.596 billion yuan of business revenue, up 2.82% from a year earlier.Complete net profit attributable to shareholders of listed companies of 127 million yuan, down 18.89% year-on-year.
& have spent
Caesar's stake in three seasons to complete the business income is 355 million yuan, 2014 years ago fell 1.93% year-on-year;Complete the net profit of 7.373 million yuan, down 67.85% year-on-year, in the third quarter, completed Caesar shares also expects 2014 net income of 5.08 million yuan to 12.7 million yuan, down 50% year-on-year to 80%.
& have spent
And causes of the company's operating profit decline in roughly the same, & other;Affected by the macroeconomic & throughout;& other;Terminal weak demand & throughout;& other;Channel change & throughout;And so on.Caesar co think the main reason is that the market competition heats up, textile and garment industry end demand remains weak, terminal sales pressure, reduce the profit space, companies operating profit margins.Septwolves think Lord if received customer orders fell significantly since 2014 order cause caused by a sharp drop in income.Sinoer said the main reason for decline in performance is affected by the macroeconomic, terminal consumption remain weak, and the company to help to alleviate the pressure of the inventory, reforming channels goods, reduce the company franchise store sales than expected.Step's stake would decline due to: company locates the overall market situation is still severe, the clothing terminal market is sluggish, customer orders, sales decline.Card slave di road, & other;New and old business expense increases, but the new earnings growth is not sufficient to release & throughout;Drag down the company's performance.
& have spent
A leap in the clothing retail consultant beam apparatus, men's wear brand more important reason for the decline in revenue, profit is the enterprise didn't really pay attention to the internal of the whole management system, internal friction is very serious, especially in the internal communication with the layout of the organization system.Other, enterprise's focus is not realistic, market layout fine enough and so on, is also one of the reasons.
& have spent
Change survival
channels
& have spent
With garment industry terminal demand, inventory pressure is too large, leading to decline in revenue, profits, men's clothing company also started to a lot of ways to survive, the first is closures.
& have spent
Seven is to strengthen the integration of offline channels Wolf, include keeping close inefficient stores, 2014 stores during the first half of the total net closed at 347, is expected to total 2014 full-year net closures from 500 ~ 600.Larger proportion of its franchisees.
& have spent
And the other men's wear brand through closures to reverse the situation.Card slave di road as of June 30, 2014, the company store a total of 478, compared with 2013 net loss on December 31, 53.Nine animal husbandry king close 73, card slave di road 53, sinoer close to 46.To put up the shutters, lee lang men's chairman Wang Liangxing nor deny their brand is also such a situation.& other;Who also closed many shops, but our strategy is very clear, is currently the retail era, needs more and more professional retail management, compared to before the dealer is not professional, more money can literally open a shop, but this store must transition or eliminated.Throughout the &;Wang Liangxing said, put up the shutters to transformation and upgrading, dealers also need transformation and upgrading.
& have spent
Another point of view, these brands are also strengthen explore electric business channels and O2O mode.Septwolves, current online still is given priority to with qing inventory, and explore the linkage of online and offline.In October this year, seven wolves announced its & other;Wolf totem & throughout;Acme brand shirts in suning double channels open to booking.Its head, the product will be sent to you by purchase in advance, online customization mode such as extreme sheet is tasted, subverts the traditional garment industry marketing mode.
& have spent
Nine animal husbandry king also launched in September this year & other;E mall & throughout;Platform.With the same time, the company has established a working group in order to promote O2O online integration related business, the future will focus on inventory operation integration, order integration, & other;E mall & throughout;Three point content.Bono offline store keep slow, positive development of electrical business, cats are actively with day, jingdong, etc.
& have spent
Clothing expert Chen Shixin, a characteristic is men's clothing sales channels, brand shop operators with a mostly around the franchisees, agents, franchisees are some of the & other;Mom-and-pop stores throughout the &;, weaker, but large number.In today's environment, requirements headquarters have big stores, agents, as well as some powerful franchisees, transition to professional retailers, then need professional retail management team, must have to adjust the size of the space.From the headquarters of the brand, may need to some operations, weaker franchisees for integration and optimization.Stores closed losses, further streamline quantity, power electronic commerce at the same time, with the new channel at a lower price to meet the needs of the broader consumer.
& have spent
Model is
& have spent
There is so much pain in men's wear industry at the same time, the sea rings home bucked growth, performance is remarkable.Results showed that the rings from January to September's home company completed the business income is 8.145 billion yuan, an increase of 70.5%;Mother to net profit of 1.613 billion yuan, an increase of 83.57%.
& have spent
The news that the sea rings of companies this year is the store layout stage, a bad position in the view of shops to close shop, new open a shop the attention area increase, another Angle does not give priority to in order to seek number;Electricity mode taking online single-phase &three-phase O2O mode, slamming into the company's electricity sales revenue growth, is expected to grow by 300% this year to 400%.The industry analysis, the sea rings home run O2O mode have innate advantage: the company take the class retail stores management pattern, franchisees as financial investors only, so the O2O operation not face with franchisees interests allocation problem.
& have spent
Habitat in the clothing of experts, Shanghai good brand management co., LTD., the chief adviser Cheng Weixiong, step, and men's clothing brands such as septwolves, nine animal husbandry king's revenues falling profits, is the original model.& other;They do is total distribution, general agent, which means they only give the goods to the agent, the grasp of the channel is controlled in general agent, the total distribution of the hand.Throughout the &;At the same time, the domestic men's brand positioning problems, & other;High-end market high inadequate low not to go, can't compare with those brand luxury goods, low-end and go, and than but those fast fashion, popular brand, positioning fuzzy not only causes a loss of consumer, and easy to cause the product homogeneity competition.Throughout the &;
& have spent
& other;Met in the men's wear brand is a systemic problem, so it need change went up from the source, such as in product design, go to the real innovation, rather than imitate plagiarism;And position must be clear, is do what brands or retailers, brands if you need to do, is really the brand with product, perfectly;If do retailers, will manage terminal, manage channel.Throughout the &;Cheng Weixiong.
& have spent
In the clothing expert cheung's opinion, the future of enterprises will be the Internet, the means of all the company will use the Internet to sales, marketing, channel management, specific to the men's clothing industry, is the online combined interaction, namely the O2O, but the difficulty is very big, need to go a longer way.Because most men's wear brand are deep in the offline and on line has formed a complete system of warehouse the goods, the supply system, the open system and assigned to incentive system and so on, very large extent, to break the original system is rebuilt.
& have spent
In another ways, men's clothing enterprise in the customer experience perspective should also the change of thinking.& other;The connection between the brand with customers path must be narrowed.Traditional way of communication is the brand company to agent, the agent to distributors, dealers to stores, finally to the terminal customers, makes the brand companies have failed to pay attention to customers to the brand experience, leading to customer loyalty is more and more low.Next, the brand and customer communication mode must be changed.Throughout the &;Liang leap instrument state.
& have spent
At the same time, the transformation of men's clothing enterprise adjustment need sufficient consider the consumption characteristic of men.Men's clothing of consumer groups are generally mature men over the age of 30 or 35, their aesthetic standard, the demand for products, style and choice of brand, is a relatively stable;They have good purchasing power and consumption level.Relatively speaking, men's clothing market consumption more pay attention to quality.

Keyword:Clothing, market, price, present situation, the status, statistics, clothing

Previous:Fast fashion "appetite" was "hello" big shopping center Next:In 2015 our country spinning clothing trade New York spring in the tent of meeting