You are here:Home>News>Garment Machinery

Garment Machinery

Fast fashion "appetite" was "hello" big shopping center

Published on:2015/1/27 9:22:40

Keyword:Clothing, prices, market conditions
Introduction:Blossoming in the shopping center, let the fast fashion brand.Now, for the introduction of fast fashion brand, opening new shopping centers to provide...

Blossoming in the shopping center, let the fast fashion brand.Now, for the introduction of fast fashion brand, opening new shopping centers to provide subsidies and rent reduction to decorate in the industry has become & other;The new normal & throughout;.Before that, this kind of treatment but the LV, gucci, PRADA, and other luxury goods brand can enjoy.Shopping center, then, is this not the for the introduction of fast fashion brand to reduce investment threshold, and give special treatment?
& have spent
In order to introduce famous fast fashion brand, pay is a rising tide lifts all boats, shopping center and decorate provide subsidies, falling rents are negotiating new chip.
& have spent
Enjoy treatment of luxury brand
& have spent
At present, in order to attract popular, H&M, ZARA, uniqlo, GAP, C&Such as A fast fashion brand has become A standard of various shopping centre opened.
& have spent
But, in order to introduce these fast fashion brand, pay is a rising tide lifts all boats, shopping center and decorate provide subsidies, falling rents are negotiating new chip.
& have spent
According to Beijing has been running the first grand canyon, the hk real estate development co., LTD., vice general manager li kang, in 2010, the industry hasn't this kind of atmosphere, but currently provide renovation subsidies, rent reduction has become a development trend.First to grand canyon south Beijing though it is the first time, a large shopping center, but it is still under normal conditions to attract GAP, H&The presence of a M.
& have spent
& other;At that time we didn't provide subsidies to decorate, but later commercial projects, especially in the lower-tier cities, wants to move fast fashion brand is not easy, many must give subsidies to decorate.Throughout the &;Li kang said bluntly.
& have spent
& other;This practice is recently formed, only a few years before this is not to.Throughout the &;Beijing green city business management co., LTD., general manager zhi-ming wang said further.
& have spent
Director of Jones lang lasalle, head of retail real estate department Luo Qihua, before this subsidies to decorate, the practice of rent reduction, but are so many operations on luxury goods brand, but the increase in the number of commercial projects, shopping center in order to move into the fast fashion brands such & other;The door god & throughout;, can reduce investment threshold, provide some special treatment.
& have spent
Fast fashion brand's voice was strengthened, GenJin years China shopping center by leaps and bounds are linked to the growth of type.
& have spent
It is understood that in recent years, the growth of China shopping center has been sustained at about 25%.From purchasing league, according to data from China is now opening the shopping center for about 3100, 2015 is expected to break through 4000.At the same time, China is now in the stage of establishing a fever, now occupy more than half of the shopping center under construction around the world.
& have spent
The quantity of shopping centers, commercial project competition heats up, make it say when for lease fast fashion brand is waning.
& have spent
Suzhou flowers center is only opened two months ago, Columbus business group project, the overall volume of 110000 square meters, located in regional shopping center.At present, the gathered forms a chain restaurant, fast fashion, children's experience, leisure, entertainment, etc., in view of the H&M with C&The two fast fashion brand, A project participant provides special treatment.
& have spent
Although have operating experience, which opened the three shopping centers, but suzhou center for flowers or Columbus business group, the first an introduction of fast fashion brand shopping center.Columbus business co., LTD. Guys xu-dong sun to our country commercial daily reporter said: & other;Before this move fast fashion brands may not imagine, can in the most like twill VERO to fashion, what MODA, ONLY, JACK & amp;JONES, SELECTED, such as brand, but so far as the channel of sinking fast fashion brand, we have started to introduce the fast fashion brands.Throughout the &;
& have spent
slick prestige projects?
& have spent
Due to the fast fashion brand is becoming more and more strong, appetite is more and more big, the current existing began to give up for lease their shopping center.
& have spent
Is located in Beijing CBD east collect in the future, is a new build shopping centers, cosco real estate opened formally in June this year, the main location is to be a young white-collar workers leisure resort.
& have spent
Director of operations in the future, but for lease Angle, remit Wu Guojiang gave up the standard of fast fashion brand.
& have spent
Sink in the future, is located in Beijing's chaoyang road without DaTiLiang shopping center in general, available business area of 13000 square meters, alone in order to bring this project to make small and exquisite shopping center, Wu Guojiang led China merchants group, in addition to recruit into the yao lai chan, covers an area of 4000 square meters international studios, other merchants area is not large, even the local community shopping center standard & ndash;& ndash;Supermarkets are not introduced.
& have spent
& other;ITO store near the self-management of supermarket can satisfy the demand of the surrounding residents, we don't have the supermarket ocean itself, only from the outside, there is no advantage for us.What's more, the supermarket also need larger business area, so we move into the 7-11 did replace, Watson, etc.Throughout the &;Wu Guojiang told reporters.
& have spent
When a reporter asked why not recruit H&M and ZARA, more in line with the future transfer orientation of fast fashion brand, Wu Guojiang, & other;Every shopping center for fast fashion brand, easy to form homogeneous.As a matter of fact, the fast fashion brands can actually have much effect of the project, it's a question.Throughout the &;
& have spent
Has worked in cade commercial Wu Guojiang memories, before this cade MALL when a project is opened, in order to attract traffic, talk to decorate subsidies and rent free conditions are ok, but H&M, ZARA also does not have to.And the brands want to move into the shopping center, but only wait in line.
& have spent
Shopping center for fast fashion brand is not necessarily can very well help its rapid growth.Wu Guojiang, & other;In order to face project, do to others see, on hire some actually does not need to fast fashion brand, inner pain actually but myself understand.Throughout the &;
& have spent
The most powerful proved that although the number of shopping centers is rising year by year, there are also many for the fast fashion brands & other;Backed by & throughout;Can, but the real profit is few and far between.Wu Guojiang such analysis.
& have spent
Chau group general manager of Beijing branch with Sally had told China business newspaper reporter, at present China's shopping center in less than twenty percent success rate.In all large shopping centers each year, 1\/2 off the work, construction projects have 1\/2 off the industry, and in all the opening projects there will be no money 1\/2.Count up the success rate of only 1\/8 about shopping center in China.
& have spent
In Wu Guojiang point of view, the new shopping center, the early stage of the the most important thing is that grow up together with the tenant.To recruit some suitable positioning of the tenant, rather than staring at a fast fashion brand.
& have spent
supplement also is not everything
& have spent
In spite of this, but like in the future send dare to say "no" to fast fashion brand shopping center is not much.
& have spent
Beijing green city business management co., LTD., general manager wang chih-ming green colorful city busy in recent days as well, the project will be open this month., business area of 80000 square meters, the hope can make collection of shopping, leisure and entertainment in one of the family life shopping center.
& have spent
Well in the early period of the green space of city plan is ready to introduce H&M, uniqlo, such as fast fashion brand, to be open as soon as possible, but the introduction of fast fashion brand plans have been dashed.
& have spent
& other;Considering the fast fashion brand can bring popularity, we always would like to introduce.Throughout the &;Chih-ming wang said.But the reality is zhi-ming wang can only be disappointed.Zhi-ming wang in an interview with reporters, uniqlo Angle while have to open a shop in the suburban areas of the plan, but was well leading local retail crown beat her.And H&M such as green space provides a good condition, but the other are not willing to go well, so no.
& have spent
And adjust the shrinkage in the current retail background, want to say no to fast fashion brand, actually also is not an easy thing.Because, compared with other brands, and fast fashion brand of the guest ability is very strong.
& have spent
Columbus business co., LTD. Guys xu-dong sun, & other;Although suzhou project fast fashion brand H&M with C&A accounts for only in the area of 3000 square meters, but 10% contribution of passenger flow.Throughout the &;
& have spent
According to xu-dong sun, the center of suzhou flowers every day there are about 50000 passenger flow, the weekend of passenger flow can be based on the height increase of 30% to 40%.Because of fast fashion brand influence is very big, 1\/10 of the passenger flow is to rely on fast fashion brand to attract.
& have spent
For an area of 110000 square meters of shopping center, the area accounted for less than 3% of fast fashion brand to contribute 10% of passenger flow, fast enough to introduce fashionable brand poly guest tool status in the eyes of the shopping center.
& have spent
The personage inside course of study thinks, at present which shopping center said don't want to move fast fashion brand, that is false.But only pay, also will not necessarily choose the project fast fashion brand, after all, the fast fashion brands have their own store plans.A can as a reference, the new light of heaven and earth opened, six years ago, has left a very good location, LV also absorb a lot of decorate, modernize but that is not in the LV.LV finally to shin heaven and earth last year, did not provide the big efforts to decorate subsidies, position is worse than in advanced gucci.
& have spent
Xu-dong sun admitted that for fast fashion brand, not to say that the shopping center can provide subsidies will be used to set up shop, decorate each other have preliminary evaluation standard, whether it is worthwhile to look at.After all, on the opening cost fast fashion brand is accounts for the bulk.
& have spent
Luo Qihua analysis, fast fashion brand to bear is dangerous to open a shop.Indeed, fast fashion brand is not special value can provide subsidies to decorate.Than they care about is the project itself is good, how the team's ability to operate and move into the shop can complete the profit, the core of these factors is whether they decided to open a shop.Due to the fast fashion brand once decided to set up shop, will increase many cost, including inventory, manpower, etc., and once on sales and not, will most likely make all gone.
& have spent
game is still a lack of market rules,
& have spent
In fact, the shopping center for fast fashion brand is not only the early stage of the need to provide subsidies to decorate, the late rent contribution also compared low, therefore, for the sake of poly guest level in the introduction of fast fashion brand, shopping center to negotiate with each other, is actually a game experience.
& have spent
Li kang said, although before the first grand canyon not to recruit GAP to decorate subsidies, but in fact, compared with ling to fashion, a few brands, GAP's contributions to the rent lower 1\/3.This is because of the positioning of the GAP compared with the first to conform to the grand canyon, both image and can make money, also can save sentiment.
& have spent
& other;We currently have abandoned the practice of collecting rent, for fast fashion brand, we changed to adopt business buckle point mode, by the month take six to seven points.Throughout the &;Xu-dong sun told the reporters.
& have spent
In Luo Qihua view, fast fashion brand strength, can not be attributed to fast fashion their own reasons.In fact, this is a two-player game experience, depends on whether the project have advantage, have gathered passenger capacity, location is not good enough, and so on.
& have spent
Today, not for all the shopping center, fast fashion brand require the other party must provide subsidies to decorate.If need to fast fashion brand the shopping center & other;The door god & throughout;And need the guest, that is must to broaden the investment conditions.Due to the present point of view, the role of fast fashion brand for a lot of shopping center is self-evident.Luo Qihua such analysis.
& have spent
& other;At present, many shopping centers have begun to suburbs or lower-tier cities sink, if only to cover the population is large enough, enough and high-end consumers, the introduction of fast fashion brand is a good choice.Due to the fast fashion brands can afford the price of many people, can really bring traffic project.Throughout the &;Luo Qihua further comment.
& have spent
But for some mature shopping center, poly guest ability itself is very strong, the geographical position is also very have an advantage, and can meet the demand of fast fashion brand shop, in fact, shopping center does not provide subsidies to decorate, the other is also very willing to.Luo Qihua.
& have spent
According to wang chih-ming observation, the luxury brand shopping center there is a very mature investment standard, for the fast fashion brand, this is not the introduction, need not to need to provide subsidies to decorate, need to provide much decoration subsidy, this item should be based on commercial target location, maturity, and its demand to inference.
& have spent
In fact, between brands and shopping center, who should be the strong and who should be the weak, this is determined by supply and demand.According to wang chih-ming shows that the present fast fashion is not only a clothing brand, even just a thriving recently years my grandma's, green tea and other fast fashion brand catering can also be included.Because of the rapid development of commercial real estate in recent years, the demand for brands is more and more big, this also prompted fast fashion brand to position the presence of a more demanding conditions.
& have spent
& other;In this context, if need fast fashion clothing or food and beverage brand shopping center, it is necessary to negotiate, to the game.On the other hand, if a shopping center business atmosphere is very strong, do not need to rely on the fast fashion brand to pull, fast fashion brand will actively to reduce the value to enter, let alone anything else conditions.Throughout the &;Chih-ming wang said.
& have spent
In Luo Qihua view, when talk to merchants in shopping center, should be the strengths.To see if their need to the brand, not as a brand to provide subsidies to decorate.Early to set up a shopping center, it takes a lot of money, if after the implementation of the project, there is no way to repatriate funds in time, will affect the real estate company's cash flow.

Keyword:Clothing, prices, market conditions

Previous:Uniqlo is quite near to us too far away Next:Beautiful data?At home three men's "victory"