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Uniqlo is quite near to us too far away

Published on:2015/1/27 9:22:40

Keyword:Clothing, market, home textile, textile, China textile, textile industry, fabrics, prices, Louis vuitton
Introduction:In our country there are a lot of young women to uniqlo like the fast fashion brands.The uniqlo stores in China in more than 260, more than 50 cities ...

In our country there are a lot of young women to uniqlo like the fast fashion brands.The uniqlo stores in China in more than 260, more than 50 cities throughout, accounted for more than half of all its overseas stores, expansion with the total number of stores and even faster than ZARA, H&M and established fast fashion brand GAP.
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1984 uniqlo is Japan's economic bubble burst a product of economic keep shrinking, this young man is keen on buying uniqlo so the parity of clothing, in the economic heyday with them like to buy Louis vuitton brands such as like as two peas.Uniqlo each piece of clothing is not only the necessaries of life and chic fashion elements, can not only reflect the middle white-collar fashion taste, not ordinary people may not reach;With its showcase presentation, is price, let it with ZARA, H&M this kind of comparison is more like a brand of clothing supermarket brand.Special uniqlo is already completed the independent development of the fabrics, this is for a clothing brand in the true sense of a high starting point.Flagging under the background of the economic situation in Japan, in the face of increasingly heated global competition, it is of importance to overseas markets more than local market & other;Throughout the world strategy &;, especially choose the first turn on the similar cultural market in our country.
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Over the years, will be China's clothing brand, our country's clothing store opening to the overseas has always been our industry to seek dream.Must admit, however, we haven't success like uniqlo, the reason is the answer seems to be complex, deep is still on our innovation mechanism is not perfect.Textile and garment industry in China's capacity for independent innovation is still weak, endogenous innovation drive power and human resources support is still insufficient.Over the years, our country textile industry federation made great efforts on encourage scientific and technological innovation, the annual grand & issued by the other;The light of textile & throughout;Science proved it.& other;The light of textile & throughout;Awards winning projects to a certain extent, shows the new achievements of textile science and technology innovation in our country, however, in the brand innovation, system innovation, mechanism innovation and so on many Angle, we do not go far enough.
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China's textile and clothing industry is in a decision at the intersection of the future development direction, the transformation of profit model and industry upgrading is imminent.Chinese textile enterprises in & other;Throughout area & all the way;The national major policy guidance, actively explore & other;Go out & throughout;, m&a or equity enterprise with research and development institutions abroad, working with global resource allocation for globalization;Clothing enterprises are also spare no effort to will play to the international market, the brand will open to the foreign country, but the development have not achieved solid experience with effective results.
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With the same time, trade friction intensified pressure caused our country textile exports.As China's largest export market of the United States, the local appeared more than & other;Throughout our country manufacturing &;The apparel and home textile products.
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So, in the New Year, as one of traditional manufacturing, textile and garment industry has a large capacity, what would happen to the creative thinking, innovation mode to complete & other;Go out & throughout;Dream, really need operators sufficient wisdom and courage.

Keyword:Clothing, market, home textile, textile, China textile, textile industry, fabrics, prices, Louis vuitton

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