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Women's clothing enterprise can block cold snap

Published on:2015/1/16 11:19:37

Keyword:Women's clothing, clothing, market survey, clothes, price, pin, the status quo
Introduction:Because of the impact of the electricity, some clothing brand in the past two years to choose close the entity stores, and Rio tinto dealer market.Li ...

& have spent& have spent& have spentBecause of the impact of the electricity, some clothing brand in the past two years to choose close the entity stores, and Rio tinto dealer market.Li ning, baleno, seven, nine animal husbandry Wolf king, casual wear, sportswear, men's wear brand first was forced to close some stores, and & other;In 2015, women's failures to throughout the &;.
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As the economic environment of the downturn with channel transfer of electricity consumption, some casual wear, men's wear brand in 2013 and 2013, select close entity stores, and Rio tinto dealer market.One view is that, in 2015 will usher in women's clothing brand failures.Women's status as a women's clothing brand of shenzhen, shenzhen?In the future?Recently, the reporter discovers survey women's clothing industry in shenzhen, shenzhen ladies are deepening the transformation and upgrading, one or two years or even a longer period of time in the future, will have the strong stronger pattern.
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closed stores to electricity & have spent
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In the international market, clothing retailer, Wet Seal announced on Wednesday that will close 338 stores, and cut some 3700 full-time and part-time employees.Said, because the purpose of the customer's preference to H&M, Forever 21 with Zara has the ability to put out on the latest fashion in a few weeks to fast fashion brand stores, including the Wet Seal, many teenagers clothing brands are in trouble in the near future.Amazon and other online retailers also by aggressive discounts take many customers.
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The domestic market, men's wear brands such as septwolves, nine animal husbandry king kept closed entity shop.Nine king of animal husbandry, for example, 2014 years ago in the third quarter revenue 14.369 T love color optical density meter 9.5 billion, net profit 307 million, down 15.07% and 27.99% respectively.Particularly notable is, as of November 2014, joining about 20% decline in revenue, net off excess 200.
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Despite the entity shop, electrical business is developing fast and fierce.Double nine king of animal husbandry, for example, the previous year 11 quarter sales of more than 5000.The electricity channel positioning is the use of cleaning up the stock, but last year began to upgrade, launched offline and online payment and online contributions, sales is engaged in sales of the total amount of 3% and 30%, respectively.
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Closing one view, garment industry boom will continue, men's wear, casual wear, ladies are not immune.According to the instructions, in the pattern of domestic apparel, casual wear, men's, women's brand opened in
Entity shop, has always been a radical than men's casual wear, men's and women's radical, and women's clothing brand shop pay more attention to quality, so the women's clothing brand stores closed tide also come late.Li ning, baleno, seven, nine animal husbandry Wolf king, casual wear, sportswear, men's wear brand first was forced to close some stores, and & other;In 2015, women's failures to throughout the &;.
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& other;Shenzhen good brand are healthy & throughout;& have spent
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& other;In 2015 women's failures, the proposition is wrong.Throughout the &;China's garment industry association, vice chairman, song, chairman Xia Guoxin believes that every industry has a good enterprise GenCha, 1 ~ 10 months in 2014, a 10% increase for garment industry.More than 10 people to wear clothes market in our country, from the general direction, consumption once started, growth will be very quickly.
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Set up shop in 2015, song force will continue to adhere to standards, do not open a shop, and emphasis on product design GenCha alienation.Xia Guo shin to consumers, eventually buy goods, want to buy good things, quality and design will continue to be a song force, pay attention to the emphasis in the future.In the interview, Xia Guoxin has repeatedly stressed: & otherShenzhen good brands are very healthy!Throughout the &;
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Shenzhen thering is no lack of good brand are healthy cases.On December 31, 2014, chairman of odbo Xu Li brush screen in your circle of micro letter excitedly: & other;Shanghai eight odbo shop, on December 31, 2014, same-store sales to reach 1.21 million in a single day.Throughout the &;Xu Li in an interview with reporters that the company's performance is better than last year's 20%.
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& other;In the future will be the stronger the strong & throughout;& have spent
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Powder blue wardrobe Li Fei jump for chairman & other;In 2015, women's failures to throughout the &;This conversation has carried on the sufficient investigation, he surveyed almost all circle friends.He thought & other;2015 is the women's clothing brand DaoBiNian & throughout;This is a reasonable proposition, while women's clothing brands in shenzhen will be the stronger pattern, the strong before 2014 and has transformation and upgrading of the female attire brand will be more powerful, and & other;Some old brand will be failures.Throughout the &;
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& other;In 2014 and 77% retail system staggering profits growth;And 3.7% growth in 2014 was the lowest since the establishment of the powder blue for a year.Franchise store sales decline with stores sales rose presents significant polarized phenomenon.Throughout the &;Li Fei yue think, the success of powder blue wardrobe stores thanks to the growth of the experiential marketing, powder blue wardrobe started & other;Lifisee art space & throughout;With cross-border cultural art of the apparel industry, the clothing stores with art education, art exhibitions, art experience together, this & other;Daily experience, week shallum, party, every year a month throughout the innovation &;The apparel industry of grafting art experience, art interaction patterns are very popular with consumers, each big market is also very welcome this kind of model transformation and upgrading of the apparel industry.
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Li Fei jump instructions, powder blue wardrobe just open a new store in Beijing and a new study, will be introduced to the coffee bar art space, to run, with clothing on the teach clients with the grinding coffee, coffee, coffee, coffee, the flow of art exhibition concurrently at the same time.Li Fei jump points out, & other;Experiential marketing is important direction in the transformation of women's clothing brand stores.Throughout the &;
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Li Fei jump instructions, shenzhen & other;Lifisee art space & throughout;Seven students, have been introduced in the guide in powder blue wardrobe architecture, even the phenomenon of a master to guide students to do, and that in the past of clothing stores, is almost unimaginable.
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Li Fei step forecast, in the first half of 2015 is still a powder blue planting year, in the second half of 2015 will be a bumper year, will achieve great leaps in 2016.
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Want to individualize not as long as capricious more & have spent
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Shenzhen garment industry association secretary-general hong-tao zhang yesterday in an interview with shenzhen commercial daily reporter noted that & other;In 2015 women's failures to throughout the &;This view, will mislead the whole industry.He thinks the Internet is a double-edged sword, apparel industry in the future there will be a & other;The half is sea water, half is flame & throughout;The phenomenon of this kind of polarized, garment industry crisis is precisely the opportunity of women's clothing brands in shenzhen.
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Crisis is real.Hong-tao zhang said, homogeneity, without the key competitiveness of clothing brand will collapse, the brand will because prices are not competitive, many factors such as rising costs and a lot of failures.In fact, over the past 2014 years have some homogeneity of men's wear brand chose to put up the shutters closed.
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But the crisis also bring the opportunity.In hong-tao zhang's view, product in the Internet age, the big bang, the information explosion, but lack of individualizing information products with personality.And people need is personalized, can reflect their own value, content of products.
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& other;Tens of thousands of brands, which see at a glance is clothing, this is the most vitality.Throughout the &;Hong-tao zhang.
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Hong-tao zhang believes that the age of the Internet is a good thing for shenzhen women's clothing.The reason is very simple, women's clothing is a personalized product in shenzhen, and the new normal shoppers more rational, the market demand for personalized would promote transformation and upgrading of shenzhen women's clothing brand new.At present, shenzhen has some clothing brand in evolution.Powder blue open a shop, not only the sales of clothing stores, will also be able to drink coffee, listening to music or even to musical performance.
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Hong-tao zhang thinks, shenzhen garment enterprises in the future for a long time, will leap in cross-border integration.Personalized, will not only only is the product differentiation, and personalized service.In the future, the connotation of the service will be injected into the shenzhen women's clothing brand, shenzhen clothing brand will not only output product, the brand personality and brand culture more output.Hong-tao zhang asserts, think globally, clothing brand if you want to have a place in the future, you must have more personality.

Keyword:Women's clothing, clothing, market survey, clothes, price, pin, the status quo

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