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The traditional retail enterprise landing O2O "four steps"

Published on:2015/1/16 11:19:36

Keyword:Clothing, statistical, investigation, market
Introduction:In 2014, the fire of O2O transformation, can start a prairie fire;From the high real estate, education to the daily community, beauty, food and bevera...

In 2014, the fire of O2O transformation, can start a prairie fire;From the high real estate, education to the daily community, beauty, food and beverage industry.If your company not with & other;O2O & throughout;Can build above, in the industry & other;Chin & throughout;?Present a lot of small and medium-sized enterprises have the heart of the transformation and upgrading, but can't find the entrance and do not know how to start, the author had some practical experience, the clothing retail industry have a talk about traditional retail enterprise in this height really O2O landing.
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O2O on online data, offline experience
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According to traditional enterprises met in O2O transformation experience the biggest problem is the lack of professional technical team, gives the system point of view of technical upgrading, such as online channels for seamless link?How to build online platform?How to offline docking the ERP system?How about sales figures will be online and offline to share?This a series of technical problems, for a traditional enterprise of technology, is unable to rely on their own sales team can solve, suggested that retailers looking for professional technology companies are outsourcing.Both can solve the problem of product technology, and can save manpower cost, solve the problem of late technical training, etc.
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With the progress of science and technology, all walks of life are also vying for big data analysis.Every day, for example, adidas store sales data will be uploaded to the headquarters, after receiving the data, based on the integration, analysis, help the dealers to choose the most suitable products for sale.Through big data applications, the choice of enterprises to the market, consumer demand, product design direction is more obvious.In addition to use big data to complete accurate marketing, offline consumer personalized experience also nots allow to ignore, it is pure electricity running offline to open stores.
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Toffler mentioned in the "future shock", & other;Economy is a kind of experience economy in the future, the future of the producer is manufacture experience.Throughout the &;
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From the point of the present development form of O2O, offline store in the direction of the development inevitably toward providing unique consumer experience as the center of gravity to conduct a comprehensive upgrade.Entity shop will not only is the place where consumers to purchase consumer, but can drink coffee, read a magazine, and rest, enjoy a quality life.
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online platform for O2O can be implemented
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& other;O2O & throughout;A O represents & other;Offline & throughout;(entity stores), another O represents & other;Online & throughout;Platform (flow), enterprise architecture alone up the two fulcrum, constantly implementation & other;2 & throughout;The experience.See the forecast for retailers don't want to listen to these principles, how online platform architecture, could give a solution!Respect your meaning, the author take the cloud technology O2O solution, the front-end (mobile) is mainly through the enterprise micro website personalization and back-end (customer behavior management system) for big data analysis for the behavior of customers, help enterprises to set up online support.
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Other author in 10 mobile phone users in a survey, asked him to download some brand client APP, there are six resistance phenomenon, refused to most of the reason is due to the occupation of memory.And enterprise's website has the advantage of quick, do not take a memory, only need to install a shortcut can enjoy shopping anytime and anywhere.For enterprises, the website can also through the micro letter subscribe to the number of embedding, baidu search, qr code scanning with the link of shopping browsing, online platform for rapid promotion opens up more and more convenient channel.
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retail enterprise real O2O
landing
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With the development of the electricity industry, to a certain extent to retail enterprises in & other;The shutters tide & throughout;, especially in garment industry.According to statistics, septwolves men's closing during the first half of 347, 74 in the third quarter closing giordano, offline stores have & other;Reduced spread throughout the &;.In addition of electrical pressure, rising costs, the reduced traffic, store sales decline problems that afflict, retailers also all kinds of factors will be traditional enterprise attention to O2O.
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Retail enterprises want O2O landing, however, must be an online platform with line The store go hand in hand.
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Is already the dominant era, consumers have more consumers begin to pay attention to quality service to the consumer experience, and experience of an offline store of goods compared with receiving the timeliness of pure electric business has more advantages, so the O2O be born without line.So online how about this complete seamless link?
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First, the goods get through.The present many clothing brands all have their own official website, also moved to the day the cat, jingdong, such as the third party platform, and in fact electricity is only the first step of O2O, it still needs to logistics and did not solve the problem of commodity experience.The so-called commodities through means that brands need to master management autonomy, ensure goods online homogenous same price, inventory real-time synchronization.
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Second, stores get through.Through the mobile terminal to generate an order, the system will automatically match recently 10 or more and more stores have inventory, and the mobile end of the guide will be pushed to stores, shoppers grab single can immediately after shipment, the perfect combination of both completed online, and can store inventory data between completely through, solve break code for retooling goods out of stock, service problems caused by the slow speed of delivery;To complete the online order, the store pickup, store order, delivery the goods.
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Third, the membership system through.Online registration member information real-time synchronization to the POS terminal, store clerk scans the bar code to complete the product at the customers' mobile phones discount with integral.And those members of the sales information every day through the interface program time back to the background management system, the formation of data collection.After data to generate accurate reporting, help enterprise for their members to more comprehensive analysis and management.
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Fourth, the construction of a complete system of profit distribution.Generated through the member belongs to the store, and order, deliver goods stores for three parameters, the interests of the enterprise to develop a sharing mechanism, need the contribution of every link value, according to the different proportion of obtaining orders provide corresponding reward, which can promote stores or online platform to promote franchisees to grab single's enthusiasm, and mobile terminal order to complete the online win-win.
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But at the end of the lunar calendar in 2014, the traditional enterprise for the transformation of O2O enthusiasm will still continue to 2015 or more;The development trend of the O2O has also been more and more enterprises, but to be born O2O, more than four points will not less, of course, the road is still a long way, need more and more enterprises with O2O providers join together with!
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Keyword:Clothing, statistical, investigation, market

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