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Inventory of seven play crossover clothing brand

Published on:2015/1/16 11:19:35

Keyword:Clothing, market, costumes, statistics, prices, fabric, handbag
Introduction:Recently, according to our country clothing network data statistics, in the clothing industry as a whole under the situation of the downturn, many bra...

Recently, according to our country clothing network data statistics, in the clothing industry as a whole under the situation of the downturn, many brands have played the crossover.Fast fashion brand uniqlo marriage with starbucks, in a clothing store selling coffee;To create Smith barney O2O mode also in flagship store opened the book and coffee;NIKE and adidas more domain women market for their hearts;Best round the trousers industry mergers and acquisitions the tesco tries to transform...In 2014, the crossover mix the wind swept the whole world of fashion.At this height, we combed the 2014 big brand in the field of play crossover.
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Huge "science says" Smith barney software category, to pay treasure to cross-border cooperation in
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Announced in November 2014, metersbonwe named domestic first talk's got talent "science says", this program by the love in the xu studio production, definetely with gao two well-known artists to join as a mentor, which will set global & other;Most would say Chinese words & throughout;People compete eloquence and strength., very bullish on metersbonwe brand position, head of the influence of art as the first video entertainment platform, look forward to cooperating with love in the can improve metersbonwe brand influence and brand image in the young audience.As one of the metersbonwe brand said, to cope with this name, Smith barney will design the corresponding O2O promotional activities, including the national stores with official online mall bond purchase network promotion, etc.This time with the love in the "science says" cooperation, Smith barney brand is named network variety show for the first time.
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In November, metersbonwe with alipay announced a strategic cooperation, the future users will be able to metersbonwe stores use alipay wallet & other;To pay & throughout;Smith barney, also in the payment, pay treasure to purse the public service, users can use mobile phone to make the fitting, binding the membership card, and other functions, the present hangzhou yanqing metersbonwe stores have been able to experience.The relevant person in charge of metersbonwe, hope that through cooperation with alipay for members to give more sense of fashion experience science and technology, perfect Settings for the members of a variety of value-added services, to complete the online consumer experience.
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Cross-border electricity
78.9451954739 trillion trousers industry m&a
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In the domestic textile and apparel industry under the background of general management difficult, the round trousers industry also can not avoid to face store contraction, inventory problems such as high pressure, profits fall.In 2012 and 2013, the company net profit fell 23.78% and 40%, respectively;2014 years ago or increase to 52% in the third quarter.In order to search for a new profit growth point, in July this year, the circle of pants industry announcement by issuing shares and pay cash the way of combining with 1.032 billion yuan price to acquire 100% stakes in cross-border electricity universal tesco.Tesco is a global focus on cross-border retail export vertical type of electronic commerce, in the clothing, electronics, and other vertical category sales globally well-known cross-border B2C websites.Universal tesco sales products to clothing accessories, 3 c electronic products etc.On October 30, the acquisition.
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Round the trousers industry think, for tesco round the trousers industry not only conforms to the current product positioning, universal tesco can also be used in the electronics retail business advantage, its 2 c B, big data operations, network advertising, vertical electric business platform with third party retail experience high-quality Internet genes, such as make the round of pants industry online resources linkage, digital marketing, and supply chain optimization, cross-border collaboration of clothing sold in the combination of the three-dimensional retail ecosystem.The present global platform for tesco's number of registered users has more than 6 million people, the round trousers industry can be directly used to the platform with the user resources of tesco launched its cross-border online business.
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semir into the children's education training market
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In July 2014, half semir clothing with Hong Kong media group co., LTD. Signed the agreement on the purchase of assets, purchase farce young group) John information technology co., LTD. 70% stake, transfer price according to the yukon John Shanghai 2013 annual operating income 2.5 times as the deal valuation basis, for 102.2 million yuan.The personage inside course of study suggests, semir clothing after years of operation, the successful operations yapping brand children's clothing business, and take the lead position in China.
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Children company now has more than 3500 stores, more than 500 VIP customers resources, and e-commerce company, to more than 400 full-time staff, in the channel, customer, management ability, product development, supply chain resources, such as online business perspective advantage is obvious.Company by buying John a 70% stake in Shanghai, into the children's education training market, with the help of yukon John Angle of advantage such as Shanghai brands, professional ability, combined with the company in the channel, customer, management ability, capital strength and the various resources, resource integration on children's education market in China, contributes to promoting the development of education John Shanghai become the lead in children's education enterprise in our country.
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Semir clothing, the company will continue to expand in the future for the children's education, animation, film and television, game or related industry investment in mergers and acquisitions, and integration of resources, the company into a children's comprehensive one-stop service platform.
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international giant Nike, adidas fashion user
cross-border chasing women
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In December 2014, following the adidas in Beijing opened China's first women's boutique, Nike is located in Shanghai iAPM shopping center of China's first women's experience store also unveiled.
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Adidas China's first women's store is located in xicheng district of Beijing financial street shopping center three layers, with luxury brands such as LV, GUCCI, zegna.There is not ugly, adidas women's boutique is not prepared to completely for the mass consumer crowd, the service object should be the more inclined to high-end consumer groups.Woman with adidas store is mainly by selling products, Nike women's experience shop is more like a women's sports club.Area of 420 square meters of Nike Shanghai iAPM woman experience store, in addition to can give 100 or so sports products, also the first in mainland China have been installed in the store Nike + movement gait analysis system.Experience the store will not regularly invited trainer, health experts and private sports consultant to interact with consumers.
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Although women's stores in the sports market in the future will not become the mainstream of the absolute, but open a women's store is behind the Nike, adidas is worth study domestic sports brand.The practice of Nike, adidas, open a women's shop, in fact is through the store set up specifically for women, to understand where the real demand of female consumer groups, so as to make improvements on comprehensive store sales of other products, and make communication with female consumers, etc.Shall not be denied is that men and women demand for products is a very big difference.Shopping, for example, male consumer shopping towards rational targeted strong;And the female consumer groups is on the contrary, buy more perceptual, strong impulsive consumption.These differences in buying behavior, it is need brands to provide attention in advance.
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, youngor curve in
private bank
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Ningbo bank announced in July 2014, received shareholder youngor letter about changes in ownership, youngor hold shares in 350 million shares, the company accounted for 12.16% of the total equity of the company.Reporter discovery, the overweight, ownership from ningbo youngor to ningbo bank first big shareholder Singapore ocbc varies by up to 2% 13.74% stake.Youngor, according to 12 months in the future, plans to exposure to ningbo bank shares.
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Reporter found that youngor stake with only one step away from ningbo bank big shareholders.Insiders told reporters, if ningbo youngor really want to holding bank in the future, the future of ningbo bank will be similar to the minsheng bank, bank of large shareholders to control direction, do private Banks will also be able to transition.Learned, youngor for ningbo enterprises with bank of ningbo, ningbo bank, youngor has owned 179 million shares, in 2010, bank of ningbo youngor subscribe private lines of 70.5 million shares, in the third quarter of 2011 to the second quarter of 2013, youngor continue to sell a stake in ningbo bank shares, but since the fourth quarter of 2013, youngor has started to increase its stake in ningbo bank.
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uniqlo introduction of starbucks
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In August 2014, the United States macy's, Target supermarket with Barnes and Noble bookstore has successively introduced the starbucks., uniqlo inside the store put a sofa, a desk, a chair with a tablet stand for customer use.Need to be able to retain more customers for a while, can increase their chances of in-store shopping.
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Not only that, uniqlo also sponsored the next to the New York museum of modern art (MoMA) free plan on Friday, then also work with MoMA, launched a limited edition of clothing accessories & other;SPRZ NY”, adopted the famous modern artist Andy Warhol, jean-michel Basquiat, Sarah Morris and others, as many as 200 products, including handbags, t-shirts, etc, with site by uniqlo stores worldwide sales.
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Other clothing brands have also cross-border cooperation, the concept of Gap shop began to sell magazines, books and other third parties to give the clothing products, Ralph Lauren's Club Monaco the brooklyn area of the most popular Toby’S Estate cafe with New York's famous The Strand bookstore please into its flagship store;Designer John Varvatos even opened a bar in your store.
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H&M raffish crossover play household
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In January 2014 H&M living in the home series formally entered the market in our country, by the end of August, in Beijing, Shanghai, hangzhou, shenzhen and other cities have even open the seven large flagship store, and in the second half will open another four.
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ZARA home into our country in 2011, has nearly 20 stores opened, and the first half of last year sales rose 30%, higher growth rate than the same period group's flagship brand ZARA.However, fast fashion industry do household, in foreign countries is not new.As early as 2003 giant ZARA fashion garment industry began to cross-border do household products, bedding, tableware with sanitary fabric such as household act the role ofing is tasted.Today, has been developed for 11 years, although no official statistics the specific proportion of sales, but from the perspective of the brands of crossover in succession, the market share is gradually growing rather than shrinking.The message pointed out that Japanese household life chain muji's executives have also foreign, can hope to the future number of stores in China from the current 100 to 1000.
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The personage inside course of study said: as the clothing, we are selling products, but also not only only is to sell products, clothing is a kind of carrier, selling lifestyle is to promote a concept.Mix store & other;Mix & throughout;Is each other's VIP guest, & other;Build & throughout;The value of their own brand.
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E-commerce era, cross-border mix will be more and more companies are willing to try a business model.But how to find corresponds to the brand culture, service, concept of industry cooperation, make clothing brand in the biggest benefit the complete marketing and is deliberate merchants crossover point in the future.

Keyword:Clothing, market, costumes, statistics, prices, fabric, handbag

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