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Clothing in China ten big change in 2014

Published on:2015/1/14 11:23:03

Keyword:Clothing, marketing, statistics, clothing, feather, women's clothing, pin, down jacket, research, status
Introduction:Has been in a twinkling of an eye in 2015, our country clothing industry after years of recession, more terrible downturn in 2014, has played a lot of...

Has been in a twinkling of an eye in 2015, our country clothing industry after years of recession, more terrible downturn in 2014, has played a lot of stories, these stories change and in promoting China's apparel industry under the push the wheel of history forward, China's costume is still in a downturn in 2015.Have left in 2014, in 2014 China's garment industry is still in pain struggle, there are a number of hot spots, such as O2O, there are a number of landing interconnectivity case, but in trying to, still don't know the results?But try to is a kind of spirit!Although the apparel industry is low intensive industry value chain, technology, innovation and original clothing enterprise is very far from us, full target copy, imitation or quintessence!Downturn in the retail environment, the rise of foreign fast fashion in a secondary market, the development trend of domestic brands and retreat and marginalized even more significant, original local brands to show JianJianJiao, but has not yet become a mainstream climate, market in our country is still low, and low quality parity clothing brand occupy the mainstream, the road to China's clothing is very easy in the future, in the 2015 downturn still exist, don't hope bottomed out, vogue, individuation, differentiation, flattening of the apparel industry is the development trend.
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a, O2O is still a hot spot in
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In 2014, O2O with still more fierce, it the penetration of traditional industry, changing and even subversion beyond everyone's imagination.Apparel industry, the biggest category, in the online shopping is also being O2O changing trend of the development.More traditional clothing brand in 2014, began to test the waters O2O mode.
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O2O is changing the entire clothing retail industry development situation, more high-quality traditional clothing brand has been a substantial advance in O2O direction, such as familiar fast fashion brand uniqlo, luxury brand Burberry and well-known retailers the intime department store, etc., all is a model of online interactive marketing brand.O2O practice has the common characteristics of traditional garment industry, which is from offline to online, online channels as an entity with supplement of expansion.
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2, north qi hui lost in
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In recent years, & other;Lost & throughout;Also become chairman of the board of directors are in existence, a & other;Normal & throughout;, 2014 years this & other;Normal & throughout;And intensified.Some corporation's chairman, according to a report in the public because of the debt burden, & other;Lost in run & throughout;;Some chairman, is suspected by related departments, and disappeared.In 2014, the chairman of listed companies, joined & other;Loss of the UN army & throughout;The hui, Hong Kong listed company's shares, to run volume, dropped the company involved in many cases.
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The hong kong-listed company chairman hui was confirmed carnot's shares lost in volume, fujian quanzhou enterprises revealed several similar incidents in succession.As fast fashion brand's price (HOPERISE), Singapore listed companies te all news from boss lost, back pay.Enterprise boss lost phenomenon in the future may have keep outbreak, and line and cherish it.
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Three, hangzhou women's collapse of
,
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Between people, is the egg?In hangzhou has more than ten years, a handful of old brand, brand circles in order to share of the market, in order to rapidly develop channels, open support blind expansion, the condition of no bottom line, no behind the risk control, load also is no bottom line of danger!
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Can imagine, when meets the so-called brand 100% return conditions?Props to support 100% of surprise?Perfect even rent subsidies to support?Try to ask such a perfect gift, really is god's reward?When the brand of bearing the risk of all time, also may be delighted after the beginning of a nightmare, as there is no bottom line behind the so-called brand, will be countless ramshackle broken, when the brand company is inventory of hard but I can't breathe, when the market slightly depressed, when the product to juggle.As the dealer, alliance business, really can be a light to make money?Don't need to bear the so-called dangerous?????Or that sentence, between people, is the egg?
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Advice clothing distributors to join dealers, choose the brand not only look at sight, more depends on your choice of enterprises, will have the ability of brand development!Depends on your choice of brand, for the operation of the market whether reasonable, benign, can keep sex!This is the choice of primary consideration question!Or in other words, look be like don't need to take any risk of brand, is actually the brand of chose the most have dangerous!
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Four, resigned as CEO
Li Ningjin jean king
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In July 2012, got as li ning as chief executive.Kim took over, li ning has published three Renaissance its plan:
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Focus on retail terminal sales and channel inventory;Improving the structure of the product and operating costs;Strengthen the organization and execution ability;Improve channel efficiency, profitability and performance;Focusing on the key products to the domestic market;And strengthen brand investment to improve marketing efficiency.
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(2013-2014) to improve the supply chain management, marketing and product planning mode;To give more and more the first-class product and customer experience.
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(two to four years in the future) transform the business model to improve the profit of company with channel structure;On the product and the consumer brand experience more relevant to the market demand;And in raising retail efficiency as cash and return on investment on creating a virtuous cycle.
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The three plans, it is an action plan for guinness traders li ning, Kim in li ning every motion around the three plans to deploy in action.
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But on November 14, 2014 Ren Daili chief executive, before the new chief executive office, chief executive of duties performed by Mr Li ning, and by the company's existing senior management team for support.Indicates the li ning brand retail strategic transformation blocked for two years.
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Five, clothing brand flocking listed
,
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Understanding, listing has become Mired in winter menswear companies get capital support.Tiger is on the path to listing in many men's wear brand, home of sea billow in April this year successfully through the backdoor keino complete science and technology, widely menswear show went public in 2015.
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Analysis of the industry that the so of men's clothing enterprises to public enthusiasm, behind it is the field competition hots up.& other;Want to fall behind, growth opportunities, the pursuit of capital market to support became will not less.Listed into clothing enterprise development to a certain stage to pursue greater development path.Throughout the &;Listed for more visibility will also have certain effect.
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Listed for enterprise, however, is not only opportunity but also a bigger challenge.Listed to the enterprise operation management ability said the higher requirements, enterprises need more and more investment, speed up the internal set up.In addition, shares are greatly influenced by performance, take more responsibility of listed companies to achieve ideal result, the ability to fight cold ability, brand promotion, etc should be tested.
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Analysis of the industry that the so of men's clothing enterprises to public enthusiasm, behind it is the field competition hots up.& other;Want to fall behind, growth opportunities, the pursuit of capital market to support became will not less.Listed into clothing enterprise development to a certain stage to pursue greater development path.Throughout the &;Listed for more visibility will also have certain effect.
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Listed for enterprise, however, is not only opportunity but also a bigger challenge.Listed to the enterprise operation management ability said the higher requirements, enterprises need more and more investment, speed up the internal set up.In addition, shares are greatly influenced by performance, take more responsibility of listed companies to achieve ideal result, the ability to fight cold ability, brand promotion, etc should be tested.
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six, clothing enterprise operating pressure & other;To the inventory & throughout;Lags men's wear brand overall downturn dress become the next reshuffle of subdivision industry
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Overall, men's clothing industry is in a state of slow pace of opening or closing inefficient store, men's wear industry inventory pressure is still relatively heavy, performance is still confronted with tougher pressure decline.E-commerce O2O mode progress is relatively slow, men's clothing industry from the Angle of the electronic commerce development of the enterprise is mainly in sales of inventory stage, contribution to the income is small.
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Women's clothing industry, lancy shares of electricity is given priority to with inventory, still inside the elaborating management, optimization, mainly focused on income still increased in the future, but growth or declined.For outdoor pathfinder, chaoyang industry, high-growth space bring revenue growth, the company to set up the comprehensive platform, outdoor travel take online differentiation model, by transforming to integrated service providers of outdoor brand clothing retailers.As americans for outdoor travel demand growth, the company will continue the online leader of outdoor travel.
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The clothing sector performance in business strategy at the same time, the differentiation of financial indicators also shows certain differentiation.From the point of industry inventory and order conditions, is expected to 2014 industry is still in the adjustment, or 2015 will gradually improve.As enterprise gradually to carry on the strategic transformation, profitability and solvency or will improve in the future.
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seven, bosideng close
stores
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According to bosideng, according to a report published in the years during the reporting period, bosideng feather business store turned off 3436, feather business outlets off 114, average daily at 19.At the same time, its net profit plunged 22.5% to 253 million.
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Bosideng as clothing brand leader, inefficient stores, integration channel, this is the behavior of the enterprise, is the market collapse, adumbrative more white-hot competition in the industry, will accelerate the demise of down jacket brand in the future.
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Eight, sea rings of buck the float in the sky. "
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A flagging, home of sea rings became one of the few outshine others, sea rings home of revenue and net profit & otherGrowth & throughout;In September, 1 - home of sea billow revenue for 8.1449 billion.Year-on-year growth of 70.5%, net profit of 1.631 billion yuan, up 83.57% from a year earlier.In the current domestic large men's clothing brands are emphasized in the high-end positioning, the most direct embodiment is the price should be high enough, a suit is almost 3000 yuan fare.In the face of the increasingly high labor, management and property costs, product prices for many enterprises an important means of high gross profit margin.But & other;Cost-effective & throughout;Is the home of the billow of the key advantages, its brand premium rate was significantly lower than the high-end men's clothing brand, part of the product price again by 15% in 2014.Weak environment, the characteristics are more likely to win the market.
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Its channel model belongs to the class ZhiXiaoShi, with distributors and channels, and income distribution pattern to sales agreement with manufacturers, brands and retailers into standard.In the commodity business model, try & other;Buyout system & throughout;, in 2014 to less than 10% of the original product to buy out the purchase rate up to 20% ~ 30%.For business and leisure men's clothing brand product homogeneity serious ills, & other;Buyout system & throughout;Is a bold breakthrough.
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But the rings of the drawbacks of the model has a is not complete win-win manufacturers, brands, retailers, the home of the future sea billow if solved this problem, the development of the brand will be more virtuous.
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Nine, the story of that to
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Past that online brand, has always been the do or do the platform between two kinds of swing, finally sure enterprise strategy at the beginning of 2014 to return to do online vertical type of clothing brand, but have not the same, no matter how you return, no matter how can you concentrate on doing one shirt, but maybe is that the difference between life and death in 2014 years.Ali, jingdong, tencent and other large electricity O2O, mobile platform around the financial, payment, logistics and other fields have begun the all-around competition, is in the cracks of oligarchs rob, every guest next may.We wish all good luck.
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78.94516754739 trillion, the electric business platform apparel has reached nearly 20% by
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According to the result of the national bureau of statistics, iresearch statistical data, in 2014 the overall scale of China's clothing shoes and hats have statistics caliber is in 2.155 trillion yuan, the scale of the online in 420 billion, online accounted for 19%, close to 20%, the future of the online sales data confirm will increase, the proportion of how exactly will reach a may not have the conclusion.But to see the data, no enterprise can also hesitant to expand online channel, will still go to debate online channel offline stores.Or calm down to study how to use the online channel platform to expand the brand influence, increase sales, so compared with the letter.
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11th, semir m&a GXG
men's failure
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By the method of acquisition quickly into a new, growing more other clothing categories gold became a new growth point of clothing brand enterprises expand their business in 2014.Semir came out in 2013 to buy men's fashion brand for GXG, but in late January 2, 2014, semir clothing low-key announcement: because the company with the transferor failed to agree on the terms share transfer agreement, semir clothing with the assignor fails to sign on or before December 31, 2013 equity transfer agreement on this deal.Thought for the acquisition, semir Angle in the statement of this at this time is not to make too much explanation, the speculation also differ, but analysts believe that semir own money problems.

Keyword:Clothing, marketing, statistics, clothing, feather, women's clothing, pin, down jacket, research, status

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