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Dress brand shrinks one after another shop

Published on:2014/11/19 13:18:38

Keyword:Dress, the market, research, dress, female outfit, sell on
Introduction:At present the market falls, the brand should make good market, must have done pair of purposes to get numerous research. Instantly group consumes the...

At present the market falls, the brand should make good market, must have done pair of purposes to get numerous research. Instantly group consumes the market already to cent from public marketplace numerous market of numerous, energy transforms, and should capture buy the numerous crowd of essence of life with great potential, must have done research of pair of this kind of person. “ clothing company must expand the development strength of pair of 34 lines cities. ”

When net of “ double 11” buys carnival to achieve record of the sale on the line again, hypostatic clothing store transmits the message that close store one after another however below the line. A few days ago, sportswear acts the role of slave of brand assist red to announce, the 3rd quarter closed 73 hypostatic store. Instantly, bright distance business encircles Chengdu spring only remnant 2 doors inn. The personage inside course of study thinks, suffer oneself to manage mode limitation, increase the impact such as electrify business and international par brand, the Chongzhongzhi that how transition becomes inn of substance of dress of native land brand to develop at present is heavy.

Dress brand is successional “ shrinks shop ”

Yesterday, the reporter visits business of Chun Xi distance to encircle discovery, the shop of slave of red of the assist on road of instantly Chun Xi remains two only, the reporter inquires on its official net then, chengdu instantly always shares 18 shop. In Chun Xi road on the west paragraph powerful wave gold opens store of door of slave of red of general merchandise assist, the reporter notices 20 minutes inside, only and very few a few clients are choosing kinds or types of goods. As we have learned, the 3rd quarter shuts assist red slave in all 74 retailing shops, our country inland occupies 63 in the center. Inside our country land sale is 341 million HK dollar, drop compared to the same period 5 % , this one sale already achieved assist red slave the lowest of 11 quarters was worth recently.

The personage inside course of study points out, the market is nearly full with, hold next too much store hard, similar brand shrinks in outback “ shop ” is not fresh. In fact, on afterwards one year athletic brand started behind the curtain of foreword of put up the shutters, men's clothing enterprise subsequently successional also put up the shutters. The day of female outfit enterprise is same uneasy also. The current year first half of the year, ai Ge is in our country the market already in succession put up the shutters 88, and outstanding achievement is shown glide development tendercy. The Sai Jie that the brand such as Esprit has below the banner is round-the-world be in every time China put up the shutters 38.

Blind dilate causes malign competition

On “ one year of year end, begin to pay close attention to the appearance that maintains put up the shutters to inn of door of brand of native land motion in succession. Dress of ” the Chengdu City (dress) Lin Yong of standing deputy secretary-general analyses guild, a lot of well-known clothing companies of instantly home get rich at going up century 90 time metaphase. Because the dress resource of domestic whole shorts relatively at that time, to increase the market quickly, most clothing company adopts the pattern that raises door inn amount to seek profit. But in fact, the rate of development is too rapid, sure cause capital of resource of interior management, manpower, have enough to meet need do not mix on, then be busy enough with one's own affairs.

“ opened 3 two his brand store on a street, such evolved into malign competition from photograph bowstring. Say of ” Lin Yong. Such management mode, the plays to shut inn tide at present to bury hidden trouble on certain level.

The network consumes change allocation kind

The reporter understands, in recent years, rise as raw material with labour cost continuity violent wind rises, continue to compressing space of clothing company profit. With this at the same time, brand of international par vogue marchs the rapid development of our country market and electronic business affairs, caused very big impact to brand of native land dress.

“ in the hypostatic clothing store before this the sale of 100 % comes from below the line, at present 70 % come from alone below the line. Chief inspector of market of ” some brand makes known his position, instantly 80 hind, 90 hind consumer has been been used to shop on the net, dress brand must realise this one change, the dress with current “ sells amount and do not have cut, overall still show grow in quantity to develop tendency, the cent prescription form that is cake only produced change. ”

The opportunity is in in the future 34 lines city

Lin Yong is analysed, at present the market falls, the brand should make good market, must have done pair of purposes to get numerous research. Instantly group consumes the market already to cent from public marketplace numerous market of numerous, energy transforms, and should capture buy the numerous crowd of essence of life with great potential, must have done research of pair of this kind of person. “ clothing company must expand the development strength of pair of 34 lines cities. ” Lin Yong tells a reporter, as 3, the consumption level of 4 lines city is arisen, this is the opportunity that companies of all native land clothing must not miss.