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Gap expands electric business Wu adds the store that cross a state

Published on:2013/9/26 9:16:55

Keyword:Dress, dress
Introduction:A few days ago, gap of business of brand of American fashionable clothing announces, the company plans to begin Wu of patulous cable business from the...

A few days ago, gap of business of brand of American fashionable clothing announces, the company plans to begin Wu of patulous cable business from the current year, in the meantime, in the amount that will increase international store 3 years in great quantities in the future.   

Gap company CEO Glenn Murphy makes known his position, the sale that follows door inn according to the network and the development that individuation serves, to 2016, the online sale of Gap will raise 1 billion dollar. Murphy say: "We plan to added nearly 1000 stores 2016, and the growth purpose of online sale is 1 billion dollar. And the growth purpose of online sale is 1 billion dollar..

Network of power of 100 million state obtains an information, the 2012 money that rang down the curtain in Feburary to the current year in year, the online sale of Gap reached 1.927 billion dollar, than going up year 1.56 billion dollar rose 23.5% . 2012 money year 12% what network sale holds total sale, and go up the scale of year of network sale is 11% .

Gap company makes known his position to will pass the service below the line on patulous line to achieve goal of business of electronic business affairs. Its plan to include the service below the line on get through line, develop the reserve inside inn engaging the load, inn, hypostatic inn to deliver goods wait for a plan. Gap still plans to make website more individuation, the visit according to consumer the record follows trade the history will be each consumer to subdue Wu to follow promotion activity surely.

According to understanding of network of power of 100 million state, the current year in June, gap has begun to check engaging the load of the inn below the line with san Francisco in Chicago (In-store Pickup) O2O serves. In the meantime, test area still rolled out the reserve inside inn (Reserve-in-store) service plan, namely consumer can lay in the dress that takes a fancy to on the net online next inn, be in commodity obligate by the staff member store content occasional person counter, withhold 24 hours for consumer.

In addition, of Gap " Find-in-store " the service also had pervaded inn of brand of the Gap of North America area, Banana Republic, Old Navy, Athleta, Piperlime. The size that shopper can use mobile equipment to examine a product inside the established limits in the shop, color and whether to have the news such as inventory. And hypostatic inn delivers goods (Ship-from-store) service instantly also pervaded Gap, Banana Republic, Old Navy and Athleta shop, if the commodity of consumer pitch on is online inventory is insufficient, can use the stock of the inn below the line.

The message says, dilate of shop of Gap whole world plans to include the current year to will be opened in Japan 18 to shop of 20 Old Navy, 7 stores add in our country, the door inn number of our country of 45 years of time general increases to 100 to wait a moment in the future.